Corporate buyers

From Hypertopic

Sarah Santin & Christina Constantinidis are studying external corporate buying in the scope of small and medium family business. The empirical material is based on exploratory interviews with corporate buyers, that they analyse with Cassandre. The topic is namely explored in a gender perspective.

Reference

Christina Constantinidis & Sarah Santin, 2008, La reprise d'entreprise familiale par les filles d'entrepreneur : une lecture en termes de genre, 2e journées Georges Doriot, École de management de Normandie & HEC Paris. [1]